Finally, the end of an era. The Hyperion logo has now been officially removed from the building and street signage at the former Hyperion mothership on Great America Parkway in Santa Clara. The building and parking lot has looked empty for a while, and maybe that is the reason it took so long to finally remove the signage.
The logo was part of the marketing makeover spearheaded by the arrival of Heidi Melin as CMO. As the logo was fairly new, it likely does not invoke the same nostalgia of the PeopleSoft logo, or PeopleSoft the company. There are many people who still speak very fondly of their time at PeopleSoft and it is not uncommon to see one of the old PeopleSoft dark backpacks with the red and blue logo which were standard issue for the entire organization on the street or in an airport. Team PeopleSoft positioned themselves as the people people in technology. Maybe that is why it still doesn't look right when you drive east on 580 and see the old PeopleSoft campus and sign with the big bold colors of Oracle. It would be interesting to hear Melin's take on this since she was group VP and brand czar at PSFT before coming to Hyperion. What looks great in the bank may feel a little less great. At least one version of Hyperion's logo still lives on in the Oracle website. As for the Hyperion BI product, it remains to be seen.
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