Kind of a Busy Day Yesterday in the World of BI...

So in addition to the big news that Oracle was final able to find a number that Carl Icahn could live with, and with Cognos trying to convince the world that v8.3 of their BI suite was the greatest thing since sliced bread, SAP and Business Objects also got into the act yesterday, announcing that the transaction was all but done, and coming to market with 9--count 'em--9 new solutions to the marketplace.

And the changeover to the SAP web motif is already underway, if you head over to http://www.businessobjects.com/ and check things out. Not sure that the color schemes really match up, and I think we all know where things will end up, but an interesting dichotomy and contrast in styles side by side in the same website nonetheless.

In the midst of well placed banner ads and somewhat murky conference calls yesterday came the solutions. Did we mention there were 9 of them? We can show you a press release in case you don't believe us. Spanning the spectrum (gratuitous last "Let There Be Light" plug there for the old BOBJ marketing team) of performance management, reporting, and everything in between, these new solutions, available on the market today and likely trained on heavily at this week's final BOBJ sales kick-off, are now in the hands of sales reps everywhere.


But what are they? Well, it's hard to tell. If you click on one of the solutions from Business Objects, you actually head over to the SAP website, where the solutions talk a lot about capabilities, but little else. It doesn't take a marketing genius to see that these solutions are little more than marketing rebranding, and that's actually not necessarily a bad thing. After all, they need to start somewhere, and at such time (months or years down the road) when they get the product roadmap figured out, these should be formidable offerings. Until then, however, if I'm a competitor, I'm going to have fun making the SAP rep talk about the products that comprise these solutions and how they actually work together.