BI Chasm Crossed?

If you were around in the early days of BI you likely heard term "Crossing the Chasm." The term, was actually the title of a well known marketing book by Geoffery Moore, which was labeled the bible for bringing cutting-edge products to progressively larger markets. The pure play BI vendors have almost all gone the way of the dinosaur from their hay day almost ten years ago. There were dosens of BI vendors all fighting to be the first to cross the theoretical chasm, vendors like Crystal Decisions, Actuate, Cognos, Business Objects, and MicroStrategy, some those companies are still around, check out a longer list here, be careful this could bring back some memories.

So where are we now in the road to cross that invisible BI chasm? Some might say that for companies like Business Objects, Cognos, Hyperion, the chasm has already been crossed or rather moved to a much larger software category chasm in different area of the epistical landscape. Are there a new breed of software technologies that are on the forefront of a new BI chasm? One could certainly make the case for this when thinking about the movement with on-premise BI and a company like Lucid Era. Or potentially swinging to the other side of the spectrum and looking at a company like Pentaho and how Open Source technology will play a role in the future of BI. And how about a technology like search, something tells me that there are still a few notes to be played by mega vendors (including Google) when it comes to joining BI, simplicity, and search.

Not to knock the master but from a critical point of few Moore places a large emphasis on being the first to cross the chasm, but as we have seen thus far being a later mover in a given technology market may also be advantageous. Although much is still to be determined, you could look at the larger players like Microsoft, SAP, and Oracle as examples of vendors who moved into the BI market late in the game and are achieving success.

So is it about innovation or capitalization? And at the end of the day does it really matter? It certainly matters to the customer and to the overall growth and profitability of their businesses. Analysts have often commented on the how the evolution of the BI market has not progressed as they had envisioned and that the pure plays didn’t focus enough on innovation but rather took a buy approach. Does this lack of attention to innovation impact the end game or are innovative BI features simply rolled into a part of a greater offering that is at the end of the day sold for less and has the ability to reach a greater audience?

We are now at a place in time where the leading analyst firm calls out the 7 leaders in the market, the most in the history of the space. Organizations are saturated with BI tools and overlapping functionality, the mega vendors are coming to the game with cheaper more affordable offerings to drive BI into new places in the market where it has not been sold before. In addition to this BI functionality is being driven into applications and platform technologies and simply given away, where 5-10 years ago it was sold at a premium. My question is, what is the next chasm for BI to cross, will there even be one? There has been a lot of commentary about the removal of the BI Gartner quadrant, why even have one when there are only four or five major players?

It’s sometimes interesting to take examples from other technologies and get a sense for their journey to cross the chasm. Take the example of the new Blu Ray technology, Blu Ray is the next upcoming technology to challenge high definition DVD market and has recently taken a major step forward. A recent announcement that Toshiba will no longer develop, make or market high-definition HD DVD players is a major turn in the market. It’s somewhat similar to the technology transition that occurred with VHS and Beta, remember that thing! Blu Ray is on the promising track to the be the next in line, one way to think of the history is VHS…DVD…Blu Ray. Read more about the Toshiba announcement here.

Whatever the next step in is for BI, it certainly has been an interesting ride thus far and continues to drive towards solving business challenges and delivering insight and value to organizations around the world. Thanks for taking the time to read my chasm thoughts.

Cheers,
Nic