Sunday, April 08, 2007

Business Intelligence Solutions in Action

Talking about the features and functions of data warehousing and business intelligence tools for reporting, query and analysis is one thing but how they relate to real world examples with customers and the challenges they face every day is another. Check out some examples from IBM of turning information into a strategic asset to impact real life stories, www.ibm.com/special

The first example is of New York city crime investigation and how the use of information assets can make the NYPD more effective with crime investigation and ultimately make New York a safer place for citizens. They outline a story of a pizza parlor robbery and how they used their data systems to track the facts of the case and apprehend the suspect.

On the lighter side, another story demonstrates how data collection can make for a better entertainment broadcast for fans of the PGA tour. Entertainment mogul ABC uses up to date player information and a data management system to make the connection between the players and fans that much more real, increasing the enjoyment for fans to watch as the action unfolds.

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