This just in from the land of M&A -
TIBCO announced its intent to acquire
Spotfire, a small BI vendor who positions themselves as next generation BI and analytics. However, this BI acquisition is different for a variety of reasons including who got bought, who did the buying and the fact that this really has less to do with BI and more to do with business process management and platforms. While many people have been writing about the intersection of BI,
BPM,
BAM and performance management, this time a player in
BPM (as in business process) purchased a BI company. This represents one of the first acquisitions in the space and may well change the game for a variety of reasons.
TIBCO positions itself as a leader in
BPM, but their focus and background is in integration centric process management. They tried to move up-stack and expand their footprint and
relevance with the acquisition of
Staffware a couple years ago, but they have had limited success in selling it.
Gartner positions them as "process-aware
middleware", but market reality is that they are an industrial strength
ESB trying to come
upstack to position themselves as a
BPM player with focus on
SOA - much the
same aproach as BEA, just without the focus on application servers and aqua anything. They have clearly lacked optimization and analytics, something
BPM vendors get very hot and bothered about. Enter
Spotfire.
Spotfire positions themselves as the information insight company, and the leader in actionable analytics. They also position themselves as a leader and
TIBCO promotes the same. Like most things, this is a function of what angle you look in the mirror. In the
Gartner Magic Quadrant for BI Suites, published in January,
Spotfire appeared for the first time, but smack in the bottom left quad.
Gartner gives them credit as the only new entry in the category and calls out excellence in interactive analysis and in-memory analysis with capabilities for business analysts, not IT. This last piece is critically important to
TIBCO and why this acquisition makes sense for all parties.
Gartner also docks
Spotfire for the things they don't have as a platform to compete in BI. Turns out maybe this is not about BI, especially not for
TIBCO.
Among the things
Gartner calls out is that
Spotfire had limited channel strategy and reach. Joining the
TIBCO family and getting access to their resources solves this problem in a big hurry.
TIBCO's recognition that
Spotfire gives them some sex appeal, solves their optimization gap and gives them something to talk about in analytics helps this make sense. It gives them something else to throw at market leaders like
Savvion, Lombardi, and certainly BEA, who they most resemble. At a minimum this keeps things interesting.
A couple other observations:
1. There is not much precedent for infrastructure vendors to come up-stack and get
relevant to business audiences in a business context like analytics and business intelligence.
TIBCO's prior acquisition of
Staffware for human centric process management has not proved to be successful to this audience, so this round either changes fortunes or looks like groundhog day.
2. The hype around optimization and analytics for process management by vendors and analysts just got a $200M validation. Does this signal something bigger?
3. The
Gartner MQ for BI notes that the BI
industry has now adopted a "process and strategy driven vision of BI." Interesting that the first real play in the space was not a BI company, but an integration focused
BPM company putting their money where their website claims they are. Is the reality that BI is a nice add-on to
BPM, not the other way around? Is the tail about to wag the dog?
4. The
Gartner MQ notes an expectation of "co-mingling" between BI and
BPM and calls out
TIBCO and BEA by name. How long have these vendors been talking to
Gartner about this? Who is next?
Interesting that today BEA announced a miss and the impact was speculation that BEA is next on the block to be acquired by Oracle or HP. Maybe we should be watching for BEA to make a play for a BI vendor. Look for things to get even more interesting.