Great case study on Dick's sporting goods today in CIO Insight and how they used BI to improve their operating margin and improve inventory management. The case study is great PR for Microstrategy and manages to call out a lack of performance by Cognos and Business Objects in sales campaigns and in deployment. All good PR types and the vendors they work for crave this kind of huge PR win.
Even better for end users of BI and performance management is that the connection to operational improvement and margin is spelled out in black and white. The business of business intelligence would take off in a big hurry if everyone could show the same direction connection between the data you have and business results. Showing a straightline from BI to improved operating margin would decrease meetings and free up budget in a big hurry.
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