BI and Performance Management Invade OOW!

Anyone looking for some insights or clues as to how seriously Oracle is taking the BI and performance management market need look only as far as this post from Rittman Mead Consulting, an Oracle centric partner in the area of business intelligence and data warehousing.

Now admittedly a more technically focused review on BI platform and data warehousing functionality than we tend to deal with here at Performance Guys, but in seeing statements like :

..."There were hundreds of business intelligence presentations, with a separate Hyperion stream, dozens of Oracle BI EE talks, BI keynotes and presentations on the new data warehousing and analytic features in the 11g release of the Oracle database. What’s more, all of the main conference keynotes had business intelligence as a major component..."

It doesn't take a genius to see that this is a space that Oracle is just a bit serious about, and with all of its main competitors now fully vested in their own BI strategy, it's a more than impressive opening move to show its customers, developers, CIO's, CFO's, and even CEO's that this is just another part of the IT budget that Oracle wants you to spend with them.